Travelport addresses these challenges by offering a single, unified platform. This approach:

1. Eliminates Integration Sprawl: Replaces numerous custom connections with one streamlined link to many airlines.

• 2. Standardizes Workflows: Integrates Multi-source content (including NDC, EDIFACT, and LCC content) directly into existing agency systems, removing the need for agents to switch between multiple portals and supporting automated ticketing.
• 3. Simplifies Commercial Management: Operates through established airline partnerships, reducing negotiation overhead and consolidating the vendor landscape for better cost efficiency.
• 4. Ensures Sustainable Scalability: Provides shared infrastructure that manages updates and changes across all airlines, allowing agencies to focus on sales tracking rather than IT maintenance, contributing to downtime avoidance.
• Travelport goes beyond basic connectivity to deliver a scalable, integrated retailing platform that manages complexity, protects margins, and allows travel sellers to focus on selling and maximizing ancillary revenue.

Travelport’s NDC solution is fundamentally designed to support agency profitability and workflow efficiency, unlike basic connectors or aggregators. Its core differentiators are:

• 1. Retail-Ready Content: It optimizes and curates travel content for clarity and conversion, seamlessly blending traditional fares and NDC offers with rich media and transparent upsells directly within the agent’s workflow.
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  2. Full Servicing & Normalization:It provides complete, unified servicing for NDC bookings — from ancillary services sales to disruption management — within the agency’s own Mid And Back Office Systems. This eliminates the need to use multiple airline tools and ensures consistent reporting, reconciliation, and duty of care.
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  3. Agency-Centric Workflows: Every aspect, from API design to online training, is built to reduce handle time and errors while increasing attachment rates. Agents work within a single, familiar environment like Smartpoint or Smartpoint Cloud without switching between systems, ensuring operational efficiency.
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• 4. Commercial Control & AI Curation: The platform gives agencies control through tools for content preferencing, commission visibility, and comparison shopping. Its AI-powered curation layer filters and optimizes offers to meet specific commercial goals and simplify choice overload, leveraging data insights.

Travelport’s vision: where NDC goes next

To stay competitive, travel agencies must adopt solutions that anticipate the future of airline retailing. Travelport is leading this evolution by focusing on three critical trends:

1. Scalable, Future-Proof Technology:
The future demands speed and resilient performance. Travelport provides flexible APIs and cloud-native architecture designed for rapid carrier onboarding — reducing timelines from months to weeks — and proactive system monitoring to prevent operational disruptions. This scalable approach shields agencies from technical complexity, allowing them to adapt to new standards without overhauling their existing systems, ensuring server accessibility and 99.5% server uptime.

2. Customer-Centric Innovation & Revenue Enablement:
NDC is becoming central to agency profitability. Travelport delivers tools that embed commercial control directly into the workflow, including:

• Commission Visibility: Clear display of margin opportunities at the point of sale.

• Enhanced NDC Capabilities: The ability to apply agency revenue directly to offers, aligning customer prices with margin strategy. This shift empowers agencies to make smarter commercial decisions while ensuring seamless reconciliation through unified reporting.

3. Intelligent Content Curation:
Travelport’s AI-powered curation layer intelligently filters, optimizes, and personalizes content based on agency rules and traveler preferences. This drives higher conversion and attachment rates. Furthermore, Generative AI automates routine servicing and disruption management, freeing agents to focus on higher-value customer interactions and delivering personalized travel experiences.

Travelport provides a forward-looking platform that combines scalable infrastructure, profit-focused tools, and intelligent automation to help agencies and travel consolidators navigate the next decade of airline modern retailing.

For more detailed information about NDC, visit the link – TicTas NDC – TicTas

For more detailed analysis, visit the link – https://www.travelport.com/reports/ndc-that-shows-you-the-money

Source: Travelport

Based on research, a growing awareness of “consumer washing” is taking hold. This term describes companies presenting actions as beneficial for customers when the primary motive is increased profit.

Consumers point to examples like misleading price displays from airlines, hotels, and travel companies, which 44% of respondents identified as a key issue. This lack of transparency contrasts with the seamless flow and real-time content access offered by modern travel marketplaces. It indicates that as consumers recognize these tactics, they are increasingly holding industries accountable for transparency and genuine customer value.

While some companies lose trust, others succeed by prioritizing clarity and simplicity. Modern fintech apps have captured market share by offering faster, easier, and more intuitive user interface and services. This shift has forced traditional banks to overhaul their own apps. The travel agency businesses today mirrors banking a decade ago. As fintech simplified, travel retailing has become increasingly complicated and frustrating for consumers. There is a pressing need for cloud-native solutions and open platform technology that deliver operational efficiency and an innovative search experience to boost productivity for travel agents.

Two major trends are converging to reshape how travel is sold: choice overload and strategic partnerships.

1. the explosion of Multi-source content and distribution channels — driven by New Distribution Capability (NDC) and airline direct-sales ambitions — has led to paralyzing complexity. Consumers are overwhelmed when flight searching and navigating options. Just as in streaming, this overload is making consumers value curation and simplicity.

2, the industry is seeing a strategic shift toward pragmatic distribution. Recognizing the limitations of a direct-only strategy, airlines — including Low-Cost Carriers (LCCs) and full service carriers — are increasingly opening their NDC content and EDIFACT content to third-party channels like OTAs and Travel Management Companies (TMCs). This mirrors partnerships in other sectors where former competitors bundle services. The core lesson is that loyalty is won by simplifying the journey. Travel must adapt by becoming a trusted curator, leveraging data analytics and travel intelligence to provide enhanced availability flow, not just endless options.

The subscription model is booming, valued for its convenience and cost efficiency. In travel, successful programs have proven their power, becoming significant revenue contributors

While awareness is currently low, a significant market is open. Our research indicates frequent travelers are receptive. OTAs and online sellers are uniquely positioned to lead, as consumers may favor their programs for complex itineraries offering exclusive benefits and price reductions, which helps increase customer loyalty. The rising cost of customer acquisition makes subscriptions an appealing alternative, providing predictable recurring revenue and stronger loyalty. There is room for new entrants in untapped niches like luxury or budget travel, where a curated subscription can add distinct value. With billions of travelers unsubscribed, a significant revenue opportunity exists for more agencies to enter the market in 2025 by offering tailored subscription experiences.

The advent of AI has marked a shift from hype to a tangible, transformative force, with consumer sentiment evolving toward trust in travel brands. While early consumer-facing applications like AI itineraries have had mixed results, the true near-term impact will come from three key shifts enabled by AI-powered tools:

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   1. Big Data Analysis for Strategy: AI excels at rapidly analyzing vast datasets to uncover opportunities, such as forecasting demand or optimizing capacity. Tools now exist to generate complex reports from simple conversational search prompts.

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   2. The Search Paradigm Shifts: The arrival of conversational search challenges traditional models. This new paradigm, which feels like a two-way conversation, could reduce reliance on traditional methods and elevate the importance of intelligent platforms for travel discovery and flight search optimization.

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   3. Curating Complexity: AI provides a critical solution to the challenge of NDC and content overload. AI-powered curation layers help travel agencies and their Mid And Back Office Systems efficiently manage the explosion of airline offers, simplifying the booking process and enabling smart ticketing for both agents and travelers.

In essence, AI is moving beyond gimmicks to become a core operational efficiency tool for data insights, discovery, and managing industry complexity through automated processes.

For more detailed analysis, visit the link – https://www.travelport.com/reports/trends-2025

Source: Travelport