Unlike other travel tech solutions built for suppliers, Travelport+ is designed specifically for travel agencies. It’s a smarter retailing platform that helps you boost productivity and enhance operational efficiency.

Works Smarter

AI-powered tools like Content Optimizer cut through the noise, surfacing the right content, at the right time, for every traveler, enabling personalized travel experiences and data-driven decision making.

Sell Better

Travelport+ accelerates results with faster search, smarter filters, and unified multi-source content — helping you deliver more relevant offers and close more sales while leveraging upsell and cross-sell opportunities for ancillary revenue.

Grow Faster

Save time, reduce complexity, and boost conversions — so you can scale confidently and outperform the competition with tools designed for maximizing revenue and increasing customer loyalty.

Travel agencies need technology designed for them — unified multi-source content, easy booking across air, NDC, hotels, cars, rail, and ancillaries, and access to billions of options instantly, all backed by exceptional service and reliable performance. Our AI-powered platform Travelport+ provides that, by being:

Faster

Travelport+ delivers lightning-fast, industry-leading search speeds. With time-saving tools like Productivity Automator and an AI-powered Content Curation Layer, we cut through complexity to surface exactly what you need — instantly, supporting accelerated workflows and seamless booking processes.

Smarter

With AI and machine learning embedded in the platform, agents can swiftly collate, filter, and present the right offer to the right traveler at the right time. Our smart tools use simple, configurable rules to cut through excess information and complexity, helping you focus on what truly converts, enhancing flight search optimization and booking efficiency.

Disclaimer: Outcomes may vary based on agency size, rules applied, and operating conditions. The results cited are drawn from a case study with a large consolidator agency, measured between 20 January and 8 March 2025, and reflect a percentage change in relevant bookings before and after the implementation of platform rules.

Easier

We make it easy for agencies to search, view, compare, book, and service multi-source content — including air, NDC, ancillaries, hotels, cars, rail, and virtually unlimited fare options. Finding and booking exactly what you need is faster and simpler than ever, supported by intuitive user interfaces and end-to-end servicing capabilities.

For more information, visit the link – How Travelport Works | Travelport

Source: Travelport

Travelport Content Optimizer lets you prioritize content by airline, brand, margin, or rules. Commission visibility highlights profitability, while intelligent comparison shopping surfaces the optimal deal — balancing policy, price, and commercial goals. We continuously advance with AI retailing, dynamic offers, and next-gen protocols, delivering ecosystem-scale innovation beyond the reach of direct airline connections.

For more information, visit the link – NDC that shows you the money | Travelport

Source: Travelport

• Dynamic & Personalized Offers
  Airlines can tailor bundles and à la carte services based on traveler profiles, loyalty status, or booking context — driving higher conversion through relevance and supporting personalized travel experiences.

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  Improved Product Differentiation
  Rich merchandising content — including images, detailed descriptions, and branding — allows ancillaries like seats, baggage, and Wi-Fi to be presented more attractively within the agency workflow and booking platform.
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  Enhanced Revenue Opportunities
  Dynamic pricing enables ancillaries to be optimized by demand, timing, or customer segment, increasing yield and helping travel agencies maximize ancillary revenue.
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  Greater Distribution Control
  Airlines gain more influence over how ancillaries are priced, bundled, and displayed across different sales channels, including Online Travel Agencies (OTAs) and travel consolidators.
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  Higher Attachment Rates
  Visually engaging, personalized offers encourage passengers to add more services — such as bundled seat upgrades, extra baggage, and lounge access — directly within the agent’s workflow.
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• NDC empowers airlines and their agency partners to sell ancillaries in a more visually compelling, personalized, and commercially flexible way — leading to improved revenue, customer satisfaction, and competitive positioning in the global marketplace.

While NDC provides the foundation for personalized offers, the travel industry is still in the early stages of adoption. Real-time, one-to-one personalization remains more of a vision than a widespread reality for many travel sellers.

Current State

• Some airlines now tailor offers based on loyalty status, corporate agreements, or trip context — but truly individualized pricing and travel content are not yet common across all booking platforms.

Barriers to Progress

• True personalization requires:

  • – Real-time access to traveler data and behavior

  • – Advanced AI-powered pricing models

• – Robust data infrastructure that many airlines are still building

By 2026, expect more segmented personalization, such as bundles designed for loyalty tiers, past booking patterns, or corporate clients. As AI-powered tools and NDC strategies mature, the industry will shift toward real-time, fully individualized offers for every traveler, enhancing the end-to-end servicing experience. At Travelport, Modern Retailing, Amplified means delivering the right offer to the right person at the right time — and NDC is building the path to get there, supported by data analytics and travel intelligence.

Ready for EDIFACT Epitaph?

Reports of its death have been greatly exaggerated. EDIFACT is not going anywhere. Despite the rise of NDC, EDIFACT remains a core and active part of airline distribution. Many airlines — including those implementing NDC — will continue to support traditional EDIFACT content for years to come. Some carriers may never fully adopt NDC at all.

Modern retailing is not simply about replacing EDIFACT with NDC. It requires the ability to aggregate and seamlessly compare content from multiple sources, including:

• – NDC content and traditional EDIFACT content

– Low-Cost Carrier (LCC) content

• – Hotel, car rental, cruise, and beyond air content

Success Depends on the Right Technology
Agencies need a retailing platform that can integrate and present all content types in one unified workflow — making it easy to search, compare, book, and service across every source. It’s not about choosing one standard over another, but about building a future-proof, multi-content ecosystem powered by open platform technology and cloud-native solutions.

NDC is far more than a technical upgrade — it represents a fundamental shift toward modern travel retailing. For agencies, NDC enables the ability to:

• – Sell ancillaries more effectively
• – Deliver truly personalized offers
• – Compete with supplier-direct channels
• – Build stronger, loyalty-driven customer relationships
• – Provide a seamless, end-to-end booking experience

While NDC adoption continues to evolve, platforms like Travelport+ are designed to help travel agencies navigate this transition — simplifying complexity and unlocking the full potential of Modern Retailing, Amplified through automated workflows and smart ticketing.

Continue your NDC journey with Travelport+
NDC is reshaping how travel is bought and sold, creating new opportunities for agencies to deliver richer content, personalized experiences, and seamless service — trip after trip, leveraging tools like Galileo Productivity Suite and uAPI for integrated retailing.

For more information, visit the link – https://www.travelport.com/blog/10-years-of-ndc-improving-the-retailing-experience

Source: Travelport